NEW LOOK. SAME POWER.
GAMING PCS POWERED BY SANDISK
WD_BLACK™ and WD Blue® powered by Sandisk SSDs are becoming SANDISK Optimus™. Sandisk is consolidating its internal SSD portfolio under a single unified brand. The NVMe™ SSDs. The new branding for these products reflects a focus on performance leadership, engineering excellence and a heritage of trust in flash memory.
YOUR LEVEL. YOUR SPEED.
EVERYDAY PERFORMANCE
Instantly upgrade the speed and capacity of your devices for work, play, and everything in between. Reliable performance from a trusted brand without breaking the bank.
GAMERS AND ENTHUSIASTS
Redefine performance. Unlock faster loads, quicker respawns, and more fluid gameplay. With huge capacities, you’ve got space for more.
ELITE FLAGSHIP PERFORMANCE
Insane load time and read/write speeds give you the competitive edge you crave. Forged with premium components, firmware, and hardware.
GAMING PCS POWERED BY SANDISK
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Gaming PC RTX5070TI R7 32GB 2TB L1143969Ryzen 7 7800X3D 8-Core GeForce RTX 5070 Ti 16 GB 32 GB GB DDR5-6000 MHz 2000 GB PCIe 4.0 x4 Special Price €2,699.00 prior €3,538.00 -
Gaming PC RTX5070 U7 32GB 2TB L1144021Intel Core Ultra 7 265KF 20-Core GeForce RTX 5070 12 GB 32 GB GB DDR5-6000 MHz 2000 GB PCIe 4.0 x4 Windows 11 Home Advanced Special Price €2,299.00 prior €2,937.00 -
High End Gaming PC RTX5080 R7 32GB 2TB L1143938Ryzen 7 9850X3D 8-Core GeForce RTX 5080 16 GB 32 GB GB DDR5-6000 MHz 2000 GB PCIe 4.0 Windows 11 Pro Special Price €3,599.00 prior €4,254.00 -
Gaming PC RTX5070 U7 32GB 2TB L1143878Intel Core Ultra 7 270K Plus 24-Core GeForce RTX 5070 12 GB 32 GB GB DDR5-6000 MHz 2000 GB PCIe 4.0 NVMe Windows 11 Pro €3,419.00 -
Gaming PC RTX5070TI U7 32GB 2TB L1143877Intel Core Ultra 7 270K Plus 24-Core GeForce RTX 5070 Ti 16 GB 32 GB GB DDR5-6000 MHz 2000 GB PCIe 4.0 NVMe Windows 11 Pro €3,801.00 -
High End Gaming PC RTX5080 U7 32GB 2TB L1143876Intel Core Ultra 7 270K Plus 24-Core GeForce RTX 5080 16 GB 32 GB GB DDR5-6000 MHz 2000 GB PCIe 4.0 NVMe Windows 11 Pro €4,170.00 -
High End Gaming PC RTX5080 U7 64GB 4TB L1143875Intel Core Ultra 7 270K Plus 24-Core GeForce RTX 5080 16 GB 64 GB GB DDR5-6000 MHz 2000 GB PCIe 4.0 NVMe Windows 11 Pro €5,330.00 -
High End Gaming PC RTX5070TI R7 32GB 2TB L1143803Ryzen 7 7800X3D 8-Core GeForce RTX 5070 Ti 16 GB 32 GB GB DDR5-6000 MHz 2000 GB PCIe 4.0 Windows 11 Pro Special Price €2,899.00 prior €3,574.00 -
High End Gaming PC RTX5070TI U7 32GB 2TB L1143756Core Ultra 7 265KF 20-Core GeForce RTX 5070 Ti 16 GB 32 GB GB DDR5 MHz 2000 GB Windows 11 Pro Special Price €2,799.00 prior €3,644.00 -
High End Gaming PC RTX5080 U9 32GB 2TB L1143446Intel Core Ultra 9 285K 24-Core GeForce RTX 5080 SHADOW 3X 16 GB 32 GB GB DDR5-6000 MHz 2000 GB PCIe 4.0 Windows 11 Pro Special Price €3,599.00 prior €4,679.00
A NEW LOOK FOR A NEW LEGACY
WD_BLACK™ AND WD BLUE® ARE BECOMING SANDISK OPTIMUS™.
NEW LOOK. SAME POWER.
Consistency in performance and quality
The familiar performance tiers will remain unchanged. Models from the previously branded WD Blue® powered by Sandisk series will now appear under SANDISK Optimus™, while the performance classes of the WD_BLACK™ series will transition to SANDISK Optimus™ GX and GX PRO.
SANDISK Optimus™ builds on the powerful technological foundation of the previously branded SSD series. Quality, reliability, and performance remain at their consistently high level—whether for gaming, content creation, or professional applications.
Both brands available during the transition
During the transition period, both WD_BLACK™ powered by Sandisk and SANDISK Optimus™ SSDs will be available on the market. Choosing a model with the previous or the new branding has no impact on performance within the respective category. New look. Same power. SANDISK Optimus™.